Most small to mid-size companies can easily promote their interesting news or products utilizing social media. Larger companies have the resources to generate interesting social media content with a brand exposure goal. However, if you don't want your social effort to backfire, consult a social media consultant or at least begin networking with active social media users in the online space in which you plan to create your buzz.
Some excellent tips for corporate social marketing can be found online:
- A great read on the message and branding control of this type of campaign can be found at SEOmoz.org - How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message.
- Listen to the podcast - Why Your Should Create a Social Media Platform at imediaconnection.com.
- Jennifer Jones at Podtech.net - How to Implement a Corporate Social Media Strategy and the importance of credibility
Once you identify the message, content, delivery tools, and objective you'll need to understand that social networks will take over in promoting what ever social media message you have inserted for both positive or negative review.
See also our article on Corporate Social Media Marketing.
