The company was founded in 2005 and has received recognition (SEOmoz Web 2.0 Award for Best Wiki) for the unique service advantage it provides over a traditional blog or wiki format. Because the service can easily be utilized by non-technical participants and requires no knowledge of html or the setup of content management or collaborative software it can be utilized by anyone with a computer that has an interest they want to make public.
The service makes public each special interest named sub-domain website and the website user-author can control who may contribute to the content on the website. This format allows anyone to quickly publish a niche focused topic and then allow others to add pages or edit content. It's this impressive and simple to use wiki style format that makes this so much easier than the traditional wiki editing skills utilized on most other wiki software platforms.
Resource Tools:
Wetpaint Website Example: http://lostwiki.abc.com/
