EDGE QUEST Tournament of Aces - Social Marketing Excellence

Tuesday, May 6th, 2008

Cisco has created a new online game to generate buzz about the Cisco ASR 1000 Series routers. As the leader in networking hardware it makes perfect sense that Cisco makes plays in the social media space to generate a viral publicity campaign.
Cisco has prepared a host of social media release assets allowing news and [...]

SocialSpark - Social Marketing Network

Monday, May 5th, 2008

SocialSpark is a social platform that allows bloggers to participate in a community centered on sponsored blog posts; a variation on payperpost. The network allows participating marketers to find blogger advocates and create blog advertising opportunities with complete metrics for the advertiser social spend.
The sponsored environment is setup to distinguish itself from other paid [...]

Votigo - Social Media Solutions

Sunday, May 4th, 2008

Votigo raised a buzz around a year ago with it’s social media driven campaigns for marketers and is moving forward today with a significant portfolio of major brands as participant clients.

Some of the most significant clients include The Motley Fool and Epic Records.
From “Most Beautiful Hair” to “Most entertaining home video” registered users can vote [...]

Social Media Marketing Optimization SMM SMO

Monday, April 14th, 2008

Social Media Optimization defines the structure and processes allowing content to be shared and virally promoted online. Social platform sites provide video, image, and story links to a community of users and allows them to vote and comment stories to a position that grants them notice by an increasingly larger audience.