EDGE QUEST Tournament of Aces - Social Marketing Excellence

Tuesday, May 6th, 2008

Cisco has created a new online game to generate buzz about the Cisco ASR 1000 Series routers. As the leader in networking hardware it makes perfect sense that Cisco makes plays in the social media space to generate a viral publicity campaign.
Cisco has prepared a host of social media release assets allowing news and [...]

Social Media Marketing Optimization SMM SMO

Monday, April 14th, 2008

Social Media Optimization defines the structure and processes allowing content to be shared and virally promoted online. Social platform sites provide video, image, and story links to a community of users and allows them to vote and comment stories to a position that grants them notice by an increasingly larger audience.