Social Media Direction - Fork in the Road by ReadWriteWeb
Category: Social Media News, Social Media Perspectives
Tags: readwriteweb, social future
Thursday, May 29th, 2008
Bernard Lunn provides an insightful post about what direction social media platforms might take to remain viable in the future.
So just how will the social sites generate revenue, create unique social participant value, and support a viral and competitive advantage of the next social site that does it just a little better.
In my own opinion I think divergence and social niche specialization will be critical. The cross platform tools are already present and will ultimately tie or hub social site centric to a brand or user.
What’s your social perspective?
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Social networking is at a major fork in the road. Down one road is adding more features to a walled garden and opening up just enough, so that users seldom need to leave. Most sites are going down this 